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Croton Centenarian Ed Rondthaler Featured in Genworth Financial Ad Campaign

July 27, 2006

Mr. Smith goes to Wall Street

The other night we took our kids for a routine eye check-up up in Yorktown. As I sat in the waiting room flipping through the August 2006 edition of Money magazine which featured their annual “Best Places to Live” piece; I came across a picture of Croton’s own Ed Rondthaler in a Genworth Financial special advertising insert. Boy was I surprised! The insert, which had his picture prominently displayed on its own page, talked about how Mr. Rondthaler has lived in his Sears Roebuck home (which were very popular in the older sections of Croton and Harmon in the early 1900s) here in Croton for many decades, walks a half mile daily, still drives his own car, and is very active in the community.

I did a little research when we got home and found out that Mr. Rondthaler is being featured along with several other centenarians from around the country in a current ad campaign highlighting the need for financial planning and financial products at every stage in life – even very old age. In fact, a media production crew was on location on Wednesday, July 25, 2006, in the area of Nordica Drive to film an upcoming TV commercial that will include Mr. Rondthaler.

Genworth—the recently spun-off insurance and financial services company of General Electricbegan the ad campaign in June 2006 and will run it for the next few months through the end of 2006. According to Genworth’s website the television ads will run on ESPN, CNN, Fox News, MSNBC, CNBC, and Discovery. The print portion of the campaign was launched on July 10, 2006 and will be seen in: Money, SmartMoney, Fortune, Forbes, Business Week, The Wall Street Journal, and The New York Times.

Mr. Rondthaler, who is definitely quite active around Croton as many of you know, is one of six spry people over the age of 100 highlighted in the ad. Some of his contemporaries in the ad campaign feature an active musician, an active water skier, an actively licensed pilot, a recently published author and a woman who once worked for Hopalong Cassidy and Bing Crosby.

Genworth is also putting a video piece up on its website about the incredible lives of these six 100-somethings. There are two currently up on the site now Roberta Smith and Rosie Ross. Mr. Rondthaler’s has not been posted yet but should be soon. Please take a minute or two to check out these intriguing stories and amazing bios. And look for Mr. Rondthaler when you are watching TV or reading any of those publications mentioned above between now and New Year’s.

Crotonblog congratulates Mr. Rondthaler on his continued notoriety and escalating celebrity status—and on a life long lived! Many more happy years!



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